The Living Room Theatre is delighted to welcome Marie Papas as our Senior Brand and Marketing Strategist, consulting directly to the Board. Marie brings a wealth of expertise to support Ray Parslow, our Brand Custodian, in refreshing and solidifying the LRT brand identity and marketing strategy.

As Ray puts it, “I’ve been hoping for a partner in crime on the brand and marketing side to play with for LRT.” Marie is exactly that partner — a strategic collaborator who will help shape and amplify The Living Room Theatre’s presence and reach.

With over eight years of experience in both agency and in-house roles, Marie has successfully led large-scale brand campaigns, strategic initiatives, and rebranding projects across complex industries like financial services and airline loyalty. Her deep understanding of brand strategy, combined with her creative acumen, equips her to deliver outcomes that are not only commercially effective but also resonate emotionally with audiences.

Marie’s approach is firmly rooted in the power of simplicity and a single-minded focus — ensuring every marketing and brand touchpoint ladders back to the core strategy. In the context of The Living Room Theatre, this means translating Artistic Director Michelle St Anne’s visionary mission and values into an intimate, purposeful, and engaging brand experience. By anchoring all communications and campaigns in the theatre’s commitment to emotional transformation, social change, and experimental storytelling, Marie is helping to craft a brand identity that truly reflects the depth and urgency of LRT’s work.

Together with Ray, Marie is building a comprehensive marketing plan that integrates the theatre’s rich artistic heritage with bold new directions, expanding audience engagement while nurturing the existing loyal community. Her strategic insights will enable LRT to speak clearly and powerfully to diverse audiences, from dedicated theatre-goers to new communities, artists, and partners.

Outside of her professional life, Marie enjoys spending time with her husband Nick and their son Patrick, taking long walks, and savoring a Long Black over brunch — all reflecting her grounded and curious nature.

We are thrilled to have Marie join our journey, bringing her signature blend of curiosity, kindness, and mischief to strengthen The Living Room Theatre’s brand for its exciting next chapter.